Earth Life Sciences (OTC Pink: CLTS, $CLTS) has been volatile. But the bottom line is that those that took a long position in May are seeing returns above 120% today. And the better news, the upward momentum remains the path of least resistance as volume, nearly 10X its daily average over the past few weeks, continues to break down resistance.
Why are investors showing interest in this roughly $0.01 stock? They appear to be on board with the company’s plan of accelerating revenue growth through strategic initiatives adding intrinsic and inherent value. More simply, they may believe they are investing at ground floor prices that are too good to ignore. Whatever the case, there’s no denying that CLTS stock is in play. And its acquisition of the VIVA Health Service platform could be the reason. In fact, it likely is, and deservedly so.
Those following CLTS understand that its acquisition of the VivaHealth platform positions CLTS to tap into tremendous market demand by being a one-stop Internet smart-life service trading platform targeting revenue-generating opportunities from Asian elderly communities in North America (mainly serving Chinese and other Asian communities). And keep in mind, while the focus is on a targeted demographic, the people in it are still a part of a massive baby boomer market. How ample is the near-term opportunity for CLTS?
Immense Market Opportunity In Play
In a word…immense. The spending power of Baby Boomers, the wealthiest generation today, spends more than $548 billion in the U.S. markets alone each year. They also hold a reported 70% of available disposable income, allowing them to spend more than any other generation across all categories. Better yet, at least for the com[panies that target opportunities from that group, wealth is increasing as markets set new record highs. Aside from normal market gyrations, it’s a trend expected to continue as global growth drives company valuations higher. But the Boomers have more than money; they have needs. A huge one relates to health and self-care. And digital technology is a means to transform that service landscape. The better news, especially for a company like CLTS, is that it is already.
That puts CLTS in the right markets at the right time, especially with the digital transformation’s shift toward medical and self-care solutions. And the pace is in hypergrowth, with everything from Telemedicine to routine appointments being made and paid for through digital means. While a massive market today, it’s only getting more significant, and the healthcare industry is a driving force behind the pace of change. It’s understandable why.
It’s also understandable why investors are buying into CLTS. They likely expect that through its Internet information technology and extensive data resources for accurate analysis, its VivaHealth platform can generate significant revenues. And by integrating life service resources such as physiotherapists, foot bathers, manicurists, beauticians, barbers, and medical professionals in the service areas, the opportunity is indeed in play. In other words, by offering a one-stop shop for nearly all care, CLTS may be offering users and investors a win-win proposition. Moreover, focusing on specific markets, revenues could accrue away from a fiercely competitive landscape. The VivaHealth platform specifically focuses on the vertical fields of skincare and foot bathing, beauty and makeup, manicure and haircut, and traditional Chinese massage for Asian communities. Keep in mind the demographic served. Foot bathing, used for relaxing feet, ultimately relaxes the foot nerves, improves blood flow, alleviates pain, releases toxins, replenishes overall energy, and improves mood.
Meeting Specific Demand
Remember, the Asian community isn’t immune to chronic pain, either. But they are more open to medicine-free alternatives and cures like those noted to treat nerve pain throughout their bodies. Treating feet is a predominant avenue to seek and get relief.
But that’s been no secret. The Massage Services industry is expected to experience significant growth as the therapeutic benefits of industry services continue to be extolled. In addition, the industry’s mounting relationship with the healthcare sector is anticipated to provide growing sources of revenue for industry operators. CLTS included.
Remember, while doctors can meet with patients, it’s up to the patient to make conscious efforts to maintain self-care. And that’s where the VivaHealth platform has its chance to shine by making it easier for elderly Asians to engage in their self-care activities through an online ordering and offline service designed as a matching trading platform. In best comparison, it’s like Uber is to transportation. But in this case, VivaHealth is targeted to provide lifestyle services. Both already serve up multi-billion dollar revenue-generating market opportunities. More excellent, demand from these markets will never cease to exist.
Early Opportunity Into An Emerging Company
Thus, early targeting of a specific market demographic could bode well for CLTS, noting that a first-to-market presence usually has long-term rewards. With CLTS expecting VIVA USA to launch into major markets by the end of the year, they could earn the lion’s share of business from serving hundreds of cities and towns and millions of users and families.Indeed, that’s the plan. And in the process, shareholder value can be built by CLTS leveraging the expertise and team experience in creating similar systems to VIVA USA. The expected result should have Earth Life Sciences delivering a platform utilizing AI (Artificial Intelligence) integrations and customization and implementation of advanced innovative software to facilitate the delivery of on-site Life Style Services to families across the United States.
For those liking to invest in innovative companies targeting vast market opportunities, CLTS may be a company to consider. Considering that at current prices, investors get a ground floor investment opportunity into a company embarking on a new and exciting segment of Personal Care, it may also be timely.
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