Table of Contents

• Retail Expansion Overview
• Key Products Entering Stores
• Industry Impact
• Sources

Retail Expansion Overview

On March 31, 2026, Therabody announced a significant expansion of its partnership with Ulta Beauty, increasing its retail presence to over 1,000 stores nationwide. This move scales Therabody’s U.S. distribution more than threefold compared to its initial 300-store rollout in the fall of 2025. The brand’s percussive massagers and skincare tech will be prominently featured within the “Wellness by Ulta Beauty” sections, addressing a growing consumer demand for science-backed wellness devices.

Key Products Entering Stores

The expanded rollout focuses on integrating top-performing wellness devices into everyday consumer routines. Key massagers and tools hitting the shelves include:

• Theragun Relief: A lightweight percussive massager designed for daily muscle relief and accessibility.
• Theragun Mini: A compact, portable massage gun targeting on-the-go recovery.
• SmartGoggles (2nd Gen): A high-tech eye mask featuring compression massage, vibration, and heat therapy for stress and headache relief.
• TheraFace Devices: Beauty-centric tools, including the Mask Glo and Depuffing Wand, utilizing light and temperature therapies for facial care.

Industry Impact

This retail expansion underscores the continued convergence of the beauty and wellness industries. The decision to stock percussive massagers in a mainstream beauty retailer reflects a shift in how consumers access muscle recovery and stress relief tools. The move follows Therabody securing the Circana Home Industry Performance Award for the largest dollar share increase in the U.S. and Canadian Self-Care categories.

Sources

• Therabody Official Press Release
• PR Newswire: Therabody Scales Ulta Beauty Partnership

Media Contact
Company Name: Xiamen Darius Intelligent Technology Co., Ltd.
Email: Send Email
Country: China
Website: https://www.dariushealth.com/